Edyta Jadowska is a visual communication designer and video creator working at the intersection of AI technology and authentic storytelling.

At the Applied Innovation Exchange innovation hub in Wrocław, she creates explainer videos and brand content for business clients, using AI tools to accelerate production while preserving the brand voice and the uniqueness of the final result.

In parallel, she creates short narrative films using AI. Her film Not Endings Not Beginnings has been screened and awarded at international festivals (including the AI International Film Festival in Los Angeles and the Portugal Indie Film Festival).

On Instagram, she uses AI to visualize her own poetry, reflections, and social concepts, allowing her to create solo without a production crew while still maintaining her own voice and creative control.

Working simultaneously in both business and artistic contexts, she has developed an approach to AI based on the question: when does AI accelerate the creative process, and when does it sabotage it? She prioritizes context, communication goals, and the creator’s artistic decisions over automation for the sake of automation itself.