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Commercials Film Group

Group tutor: Marek Dawid

During the 21st Film Spring Open Workshops, participants in the Commercials Film Group will create commercials under the theme “Kraków. This Is Where I Want to Live”, under the guidance of acclaimed director Marek Dawid. Ahead of the Workshops, we are launching a commercial film screenplay competition!

How do you tell the story of a city that both preserves its history and designs its future? How do you present Kraków not only as a place to visit, but as a place where people want to stay, create, study, work, and grow?

The Film Spring Open Foundation invites you to participate in the “Kraków. This Is Where I Want to Live” Commercial Film Screenplay Competition, organized in cooperation with the Krakow Festival Office (KBF). This initiative is aimed at people who want to tell the story of contemporary Kraków in their own voice and transform an idea into an actual film production.

This is more than just a screenplay competition. It is an opportunity to experience the entire process — from the initial idea and project development to working on a film set during the Film Spring Open Workshops.

What should your story be about?

We are looking for stories that present Kraków from a new perspective.

Today, Kraków is not only a historic city center listed as a UNESCO World Heritage Site, but also a city of creativity, innovation, science, and entrepreneurship. It is a place where culture, technology, education, and development intersect.

You may draw inspiration from:

  • the energy of districts such as Wesoła, Podgórze, and Nowa Huta,
  • student life and future-oriented skills,
  • culture and creativity,
  • history and its contemporary relevance,
  • people who choose Kraków as a place to live and pursue their ideas.

The format is open. What matters most is authenticity, a fresh perspective, and the strength of the story.

The film based on the screenplay should be approximately 60 seconds long.

What awaits the winners?

The competition committee will select five winning projects, which the winners will have the opportunity to produce during the 21st Film Spring Open Workshops in Kraków (October 13–22, 2026) as part of the Commercials Film Group, led by director Marek Dawid.

The winners will receive:

  • exemption from the Workshop participation fee,
  • a guaranteed place in the Advertising Film Group,
  • the opportunity to produce their own screenplay under the guidance of experienced mentors,
  • work in a professional creative environment,
  • an opportunity for further project development and potential use in the official promotion of the city.

The screenplays and films created remain the property of their authors.

At the same time, the competition partner — Krakow Festival Office (KBF) — may select one or more films created during the Workshops and offer their creators paid transfer of economic copyrights. The total budget allocated for acquiring selected projects is up to PLN 15,000 gross, and cooperation terms will be agreed directly between the creators and KBF.

Selected films may later be used in promotional activities for the City of Kraków.

How to apply?

To participate:

  1. Register on the Film Spring Open website
  2. Complete the application form
  3. Send your competition submission to biuro@filmspringopen.eu
    Subject line: “Kraków. This Is Where I Want to Live”

Application period

May 21 – September 27, 2026

We are looking for more than screenplays. We are looking for a perspective.

How does Kraków look through the eyes of people who are only beginning to consider coming here? How do residents see it? What makes someone say:

“This is where I want to build my future.”

We are waiting for stories that go beyond the postcard image of the city and reveal its energy, people, and potential.

Kraków is waiting for your story.

See you at Film Spring Open Workshops!

Competition materials:

Partner:

Group tutor

Marek Dawid – Best Director @ Crackfilm Advertising Festival, Best Director @ KTR Advertising Festival
Awards, Best Cinematography @ KTR Advertising Festival Awards, Silver Screenwiting @
KTR Advertising Festival Awards, Effie Award, nomination for Clio Awards, Best Directing @
Public Campaign Awards, Best Director and Best Cinematography @ Yach Music Video
Festival in Poland.

Clients –
Merrill Lynch, Santander, Aramco, Lexus Asia, XTB Brokers, Almarai, Skoda, Toyota, Lexus
Partnership For A Drug-Free America, HBO, Showtime, Coca Cola, Procter&Gamble, Village
Voice, Orange, T- Mobile, Grupa Żywiec – Heineken, Carlsberg, Pepsico, Danone, PKN Orlen,
Pekao SA, PKO BP, mBank, PZU Insurance, US Pharmacia, Kraft, Nestle, Cadbury, Amrest,
Samsung, Toshiba, LOT Polish Airlines, Gino Rossi, Polish Film Institute, Vive, Radio Zet,
Watchdog Poland.

Worked With –
Mads Mikkelsen, Jon Bon Jovi, Little Ritchie, Love Like Blood, Andrzej Bargiel, Robert Lewandowski, Jerzy Dudek, Sławek Peszko , multiple times with Polish National Football Team, Robert Kubica, Kimi Raikkonen, Antonio Giovinazzi,  Karol Bielecki, Anna Przybylska, Kora and Maanam, Jerzy Skolimowski, Chris Niedenthal, Jerzy Radziwiłowicz, Maciej Stuhr, Aleksandra Popławska, Michał Żebrowski, Piotr Głowacki, Marcin Dorociński, Joanna Kulig, Kamilla Baar, Wojciech Mecwaldowski, Julia Wieniawa, Tadeusz Nalepa, Staszek Sojka, Ramona Rey, Tomek Adamek, Sebastian Kawa, Maja Włoszczowska, Włodek Kiniorski and other beautiful people :)

As Judge –
multiannual judge @ KTR Advertising Festival Awards
a judge @ Social Campaign Film Festival
lecturer @ various film and media schools

Path –
cinematography @ Krzysztof Kieślowski Film School Katowice Poland
acting @ Lee Strasberg Theatre Institute New York
literature critique @ Polish Science Academy

Focus –
Emotional storyteller with a strong visual background. As a director, thanks to his unique talent for working with actors and non-professionals, he leads them to their best performances and helps to reveal their true emotions, which the audience intensively relates with. He loves to say: “I am totally interested in human beings. On my path, I am exploring human nature and emotions.” Strongly involved in various documentary projects. NOW, directing CARS and SPORTS commercials, he brings in a new, unique in these categories combination – ACTOR+EMOTIONAL STORYTELLING to it. All right, roll the camera…and – action!

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