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Green Commercials for Małopolska -second edition!



Forest Hotel
ul Jodłowa 13
30-251 Kraków




Green Commercial for Małopolska at the Film Spring Open in Kraków for the second time! Join the group to create innovative commercial films about Malopolska region!

We are waiting for scripts for commercials that promote the cultural heritage and tourist values of the Malopolska region. We encourage the creation of unconventional and surprising scripts, experimentation, the search for new forms and the development of innovative, original audiovisual projects also with the help of artificial intelligence! We want the final projects to effectively reach young audiences, speak their language and harness the potential of AI.

The authors of the three best projects will win a free participation in the Film Spring Open Workshop in Kraków (exemption from registration fee). Moreover, we will fund accommodation at the Forest Hotel, including breakfast for the 10 days of the Workshops.

Competition entries (scripts, which may be enhanced with a storyboard) with a completed project entry form, should be sent by:  30.09.2024 godz. 23:59:59 on e-mail: biuro@filmspringopen.eu

Competition rules Green Commercials for Małopolska

Project entry form


We would like to invite not only the winners of the competition, but all young filmmakers to take part in the Green Commercial Group of Malopolska at the Film Spring Open in Krakow from 15-24.10.2024. Both professionals and students: producers, directors, cinematographers, composers, animators, sound engineers, set designers, actors, technicians, etc. You will be able to realise your ideas and scripts that have not been awarded.

Camera Car, WAVY Media, warsztaty filmowe, Plenery Film Spring Open 2022, Kraków

During year’s FSO Workshops, we are encourage the use of Artificial Intelligence in the production of commercials. AI will help us unleash creativity and create captivating stories that would be difficult to realise with traditional methods. It will also enable us to speed up and optimise our work at various phases of the production.

Using AI tools, we will create a consistent and attractive design aesthetic:

  • Use AI to generate ideas, storyboards and shot lists
  • Use AI tools to create a consistent and attractive design aesthetic
  • Build prompts to enable effective storytelling
  • Create interesting and consistent characters
  • Use AI for video, sound, music and voice direction
  • Apply various cinematic techniques using AI and combine all elements into a finished commercial.

The group will be led by the eminent filmmaker Marcin Ziębiński, whose dossier includes over 600 commercials and music videos, as well as feature films, and Edyta Jadowska, a motion designer and specialist in visual communication and Artificial Intelligence. So, it’s definitely worth learning from the best!
This is a unique opportunity to break through the limitations of traditional production methods and create innovative commercials promoting Malopolska region.

Edyta Jadowska - uczestniczka grupy filmu animowanego podczas Plenerów Film Spring Open

Edyta Jadowska – Motion designer and visual communication specialist, winner of the Film Spring Open, Animaton and Hackathon competitions for Wawel. She has created animated videos for the Emigration Museum in Gdynia and the Asia-Pacific Museum in Warsaw. She currently works as Visual and Communication Designer at innovation hub, Applied Innovation Exchange (AIE).

Marcin Ziębiński – Award-winning director of over 600 commercials, music videos, including “Jaka ja Kayah”. Director of crime series, including “City of Treasures”, “Signs” (main award at the Los Angeles Film Awards), “Maria Matejko”, and feature films “The Dubliners”, “Banksters”, “I am M – Misfit”, “Anger”. Creator of theatre productions: “Three Love Sketches” based on a play by Władysław Odojewski, “Fernando Krapp wrote me this letter” by Tankred Dorst, as well as “The Dispute” based on a play by Marivaux.

Watch the commercial film that was made during the Film Spring Open 2023!

Green Commercials for Małopolska
Project implemented in cooperation with the Małopolska Region

Zielona Reklama Małopolski - poprzednie edycje

Zielona reklama Małopolski.
Projekt realizowany przy wsparciu Województwa Małopolskiego

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